Minggu, 15 Juli 2018

OPTin - Cryptocurrency for Advertisers and Publishers

Advertising online has become a frustrating endeavor for businesses lately because of high cost and uncertain ROI outcome. On the other hand, consumers are bombarded and distracted by numerous ads they are not interested and to make matters worse, they don't have much choice on which data they provide which are also often abused. That's where OPTin Network comes into play.
OPTin Network is brought to you by DoGood media, 3rd fastest growing US media company with 3 BILLION videos viewed with 500,000 registered users already. (means the project has an already working platform.)
Basically, with OPTin Network
  • Users will have more control over what they see according to their preference.
  • Users are rewarded OPTin tokens depending on the amount of tokens they hold for providing data.
  • The collected data are put on an open and transparent blockchain
  • Advertisers and publishers will have better targeted audience which in turn will result in better ROI
Token Info
Ticker : OPTIN
Standard: ERC20
Token for Sale: 230,000,000 OPTIN
Total Supply: 430,000,000 OPTIN
Pre-Sale - will start on August 15,2018 to August 30, 2018
Main Sale - will start on September 1, 2018 to September 30, 2018
OPTin Network Overview
For more complete info - check here
Technical Info - Whitepaper
Teams
Founder and Managing Partner
Jerome Shimizu
One of the top data scientists in the U.S. and a key driving force behind several of the largest and most respected media accountability platforms and products in the industry. These products and platforms influence, optimize, and reallocate billions of dollars in media annually. Member of I-COM Data Science Board and BlockChain group. Graduated from the University of Chicago with honors.
LinkedIn
Founder and Managing Partner
Michael Sheng

Experienced entrepreneur, technologist, and avid gamer. Founded FavGames (acquired by Belrion), a first generation virtual currency seller. A polygot developer who has also served as Assistant GM, North Asia for Restaurant Brands Intl, overseeing $500M in revenue. Graduated from UIUC, and acquired 3 Masters Degrees: Computer Science, Biomedical Engineering, and MBA from University of Chicago Booth with honors.
LinkedIn
You can explore more of the team - here
Personal Opinion : With increasing inefficiencies in advertising online; in the era where the users have to use adblockers not to get annoyed by uninteresting ads; when data breach is quite worrying, solutions have been long overdue. I think this project proposes a very promising solution by efficient use of blockchain technology. What do you guys think? Leave a comment about your opinion on this project. Peace!

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